Smart Sell Solution

Unify AI & Appian Case Management to gain insights, personalize marketing campaigns, win new business and improve Upselling & Cross-selling

Overview

Business campaigns that do not use the propensity scores end up targeting incorrect customer segments and incur high marketing costs

with lower effectivity. On the other side, Cross-sells and campaigns that are non-customer centric do not yield a high conversion rate, thereby increasing the need for an analytically derived customer intelligence

Smart Sell targets customers by performing a 360-degree analysis of customer characteristics to optimize campaign targets with specific offers. It predicts and recommends add-ons intelligently, thereby improving the cross-sell efficacy

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